Associate Professor／Department of Business Management
Journal articles
"Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective", Journal of Research in Interactive Marketing, ahead-of-print, ahead-of-print, ahead-of-print, 2024/07, SSCI
Conference papers
"Antecedents of brand equity in the metaverse", International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024/08/29
"AUGMENTED PARASOCIAL INTERACTION AND CONSUMER WELL-BEING IN SERVICE EXPERIENCES", 2024 AMA Summer Academic Conference, Boston, 2024/08/12
