Associate Professor／Department of Interaction Design
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Journal articles
"The Role of Game Involvement on Attention to Ads: Exploring Influencing Factors of Visual Attention to Game Ads on Instagram Stories", Human Behavior and Emerging Technologies, 2024, Article ID 3706590, 13, 2024/08, EI
"Will You Buy It If They Recommend It? Exploring the Antecedents of Intention to Purchase Podcaster-Endorsed Items", Journal of Theoretical and Applied Electronic Commerce Research., 19, 3, 1682-1698, 2024/07, SSCI
"Getting hooked on mobile games: Strengthening purchase intentions towards mobile games using investment model and parasocial interactions", Mobile Media & Communication, 2024, 5, 1-22, 2024/06, SSCI
"Benefits of Give Circle: Exploring the impact of collaborative redistribution platforms on user willingness to donate to charity and tendency towards consumer minimalism", Computers in Human Behavior Reports, 14, 2024, 100421, 2024/05, EI
"A New Approach to Multiple Criteria Decision-Making Using the Dice Similarity Measure under Fermatean Fuzzy Environments", Journal of Internet Technology, 24, 4, 849-860, 2023/07, SCI
"Finding love in online games: Social interaction, parasocial phenomenon, and in-game purchase intention of female game players", Computers in Human Behavior, 143, 2023, 107681, 2023/06, SSCI
"Analysis of Taiwan Calligraphy Design and Experience by the Delphi Method.", Innovation on Design and Culture, 1, 4, 10-17, 2023/01, ELSE2
"How do Mini Games Affect Female Users of Mobile Commerce? Improving Platform Satisfaction through Game Use Intention", Frontiers in Psychology, 2022, 973144, 2022/10, SSCI
"When young female fans were producing celebrities: The influential factors related to online fan engagement, celebrity worship, and program commitment in idol-nurturing reality shows", Frontiers in Communication, 7, 2022, 931185, 2022/09, ELSE2
"The Application of DEMATEL-ANP in Livestream E-Commerce Based on the Research of Consumers’ Shopping Motivation", Scientific Programming, 2022, 2, 4487621, 2022/02, SCI
"Why do people play games on mobile commerce platforms? An empirical study on the influence of gamification on purchase intention", Computers in Human Behavior, 126, 2022, 106991, 2022/01, SSCI
"Does Scrolling through or Clicking Interactive Infographics Reduce Anxiety? Exploring International Students' Reactions When Reading Disaster News", IEEE GCCE 2024, Kitakyushu, 2024/10/29
"Effects of Human Affection and Human-like Behavior in Short Cat Videos", IEEE GCCE 2024, Kitakyushu, 2024/10/29
"The impact of Romantic and Erotic Elements on Players’ Loneliness in Female-Oriented Games", 2024 International Conference on Business and Social Science, Fukuoka, 2024/07/18
"A Primer Study on Digital Hoarding Behavior in Cloud Storage", 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan)., Taichung, 2024/07/09
"Factors influencing purchase intention in social media live shopping", 2024 International Conference on Consumer Electronics - Taiwan (ICCE-Taiwan), Taichung, 2024/07/09
"Optimization of User-Centric Step Indicator for Digital Banking Interface", 2024 International Conference on Consumer Electronics-Taiwan (ICCE-Taiwan), Taichung, 2024/07/09
