"Exploring consumers’ stick-or-switch behaviors in omnichannel retailing service: self-determination theory perspectives", Service Business, 19, 2, 16, 2025/06, SSCI
"Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness", Journal of Retailing and Consumer Services, 84, May, 104201, 2025/05, SSCI
"Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective", Journal of Research in Interactive Marketing, ahead-of-print, ahead-of-print, ahead-of-print, 2024/07, SSCI
研討會論文
"The impact of AR touch experience on impulse behavior", 31st RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Zagreb, 2025/07/07
"The role of digital twin experience in retail and brands", 31st RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Zagreb, 2025/07/07
"Antecedents of brand equity in the metaverse", International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024/08/29
"AUGMENTED PARASOCIAL INTERACTION AND CONSUMER WELL-BEING IN SERVICE EXPERIENCES", 2024 AMA Summer Academic Conference, Boston, 2024/08/12
