"Sync or sink: ensuring synchronous service quality for effective human–AI chatbot collaboration", Information Technology & People, 1-21, 2026/05, SSCI
"Exploring consumers’ stick-or-switch behaviors in omnichannel retailing service: self-determination theory perspectives", Service Business, 19, 2, 16, 2025/06, SSCI
"Algorithm-based augmented reality increases website visit duration and total online purchase amount: Role of mindfulness", Journal of Retailing and Consumer Services, 84, May, 104201, 2025/05, SSCI
"Achieving close psychological distance and experiential value in the MarTech servicescape: a mindfulness-oriented service perspective", Journal of Research in Interactive Marketing, ahead-of-print, ahead-of-print, ahead-of-print, 2024/07, SSCI
研討會論文
"Creating compelling AI-enhanced phygital encounters", 32nd RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Berlin, 2026/07/13
"AI meets luxury: how virtual influencer perceptions shape brand attachment", 32nd RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Berlin, 2026/07/13
"Expectation–Disconfirmation and Willingness to Pay in Online Concert Ticketing", AIRSI2026, Online Conference, 2026/06/01
"Facilitating Effective Human–AI Collaboration in AI-Powered Service Systems", AIRSI2026 The Metaverse Conference, Online Conference, 2026/06/01
"Creating Value with Generative AI: The Role of Human–AI Collaboration Quality and Psychological Empowerment in Marketing Work", AIRSI2026 The Metaverse Conference, Online Conference, 2026/06/01
"The impact of AR touch experience on impulse behavior", 31st RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Zagreb, 2025/07/07
"The role of digital twin experience in retail and brands", 31st RECENT ADVANCES IN RETAILING AND CONSUMER SCIENCE CONFERENCE, Zagreb, 2025/07/07
"The Role of Artificial Intelligence (AI) Chatbots in Mobile Banking", AIRSI2025 The Metaverse Conference, Online Conference, 2025/06/09
"Antecedents of brand equity in the metaverse", International Conference on Challenges in Managing Smart Products and Services, Bielefeld, 2024/08/29
"AUGMENTED PARASOCIAL INTERACTION AND CONSUMER WELL-BEING IN SERVICE EXPERIENCES", 2024 AMA Summer Academic Conference, Boston, 2024/08/12
