"The effect of subscription relational bond on customer engagement and stickiness in podcast: the moderating role of social connectedness", Service Business, 17, 3, 723-745, 2023/08, SSCI
"Understanding audience willingness to keep subscriptions in digital podcast: A dual identification perspective", Journal of Marketing Communications, 已接受, 已接受, 已接受, 2023/03, ABI
"How interaction experience enhances customer engagement in smart speaker devices? The moderation of gendered voice and product smartness", Journal of Research in Interactive Marketing, 已接受, 已接受, 已接受, 2021/08, SSCI
"The influence of different virtual product experience types on advertising effect: Imagery instructions and imagery-processing model as moderators", Corporate Management Review, 41, 1, 1-48, 2021/06, TSSCI
"Measuring Online Live Streaming of Perceived Servicescape: Scale Development and Validation on Behavior Outcome", Internet Research, 已接受, 已接受, 已接受, 2019/12, SSCI
"The influence of mere virtual presence with product experience and social virtual product experience on brand attitude and purchase intention: conformity and social ties as moderators", Corporate Management Review, 已接受, 已接受, 已接受, 2019/01, TSSCI
"Utilizing the Push-Pull-Mooring-Habit Framework to Explore Users’ Intention to Switch from Offline to Online Real-person English Learning Platform", Internet Research, 已接受, 2018/02, SSCI
"Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations", Journal of Electronic Commerce Research, accepted, accepted, accepted, 2014/11, SSCI
"Online Purchase Delay: The Roles of Online Consumer Experiences", Journal of Electronic Commerce Research, 15, 2, 133-149, 2014/05, SSCI
"Sequential combination of consumer experiences and their impact on product knowledge and brand attitude: The moderating role of desire for unique consumer products", Internet Research, 24, 3, 270-291, 2014/05, SCI
"Self-confidence, anxiety, and post-purchase dissonance: A panel study", Journal of Applied Social Psychology, 43, 8, 1636-1647, 2013/12, SCI
"Online shopping delivery delay: Finding a psychological recovery strategy by online consumer experiences", Computers in Human Behavior, 29, 4, 1849-1861, 2013/07, SSCI
"Can Avatar and Self-referencing Really Increase the Effects of Online 2-D and 3-D Advertising?", Computers in Human Behavior, 29, 3, 791-802, 2013/05, SSCI
"Sequential Combination of Consumer Experiences and Their Impact on Product Knowledge and Brand Attitude: The Moderating Role of Desire for Unique Consumer Products", Internet Research, 21, 4, 2013/05, SSCI
"Relation between brand experince, brand personality and customer experiential value", Contemporary Management Research, 已接受, 已接受, 已接受, 2012/12, ABI
"The effects of sequential combinations of virtual experience, direct experience, and indirect experience:", Electronic Commerce Research, 12, 2, 177–199, 2012/05, SSCI
"Self-Confidence, Anxiety, and Post-Purchase Dissonance: A Panel Study", Journal of Applied Social Psychology, forthcoming, 2011/08, SSCI
"Effects of Virtual Product experience Combinations on Consumer-related “Sense of Virtual Community”", Internet Research, 2011/04, SSCI
"An international comparison of mobile-Internet acceptance: the moderating roles of masculine and uncertainty avoidance", 電子商務學報, 修改後接受, 2011/03, TSSCI
"Consequences of Post-Purchase Dissonance: The Mediator Role of External Information Search (Forthcoming)", Social Behavior and Personality: An International Journal, 38, 1, 2010/01, SSCI
"The acceptance of blogs: using a customer experiential value perspective (Forthcoming)", Internet Research, 19, 5, 2009/12, SCI
"Modeling Service Encounters and Customer Experiential Value in Retailing: An Empirical Investigation of Shopping Mall Customers in Taiwan", International Journal of Service Industry Management, 18, 4, 349-367, 2007/07, SSCI
How Internet of Things Is Shaping Consumer Behavior? The Interactive Experience between Customer and Smart Object, 1, Springer International Publishing, 978-3-031-14961-0, 2023/01/25
研討會論文
"he Influence of Smart Speakers and Human Accompaniment on Experiential Value after Shopping in the Social Customer Journey - Using "Interactivity" and "Perceived Warmth" as Moderators", 2023ICOI The International Conference of Organizational Innovation, 曼谷, 2023/07/25
"Enhancing the Sense of Virtual Community on Facebook Fan Pages: The Role of Social Customer Engagement Experience", International Conference on Business, Big-Data, and Decision Sciences 2017, 曼谷, 2017/08/02
"The Impact of Social Customer Engagement Experience on Customer Experiential Value: The Moderating Roles of Brand Types and Self-affirmation", 2016 International Conference of Organization Innovation, 北京, 2016/07/26
"THE ADVERTISING EFFECTS OF MERE VIRTUAL PRESENCE WITH PRODUCT EXPERIENCE AND SOCIAL VIRTUAL PRODUCT EXPERIENCE: THE TIE STRENGTH AND CONFORMITY AS MODERATORS", NETs 2015 International Conference on Internet Studies, 東京, 2015/07/18
"The Advertising Effects of Mere Virtual Presence with Product Experience and Social Virtual Product Experience", Business and Information 2014, 大阪, 2014/07/03
"RELATION BETWEEN BRAND EXPERINCE, BRAND PERSONALITY AND CUSTOMER EXPERIENTIAL VALUE", International Conference on MARKETING STUDIES, Bangkok, 2012/08/17
"Social Media For Social Shopping Network Decision-Making Behavior Of Consumers Affected", BAI 2012, Sapporo, 2012/07/03
"Investigating The Effects of Online Social Shopping Orientation With Social Comparison", BAI 2012, Sapporo, 2012/07/03
"An Experiment of the Relationship between Cognitive Dissonance and the eWOM providing: set the Social Comparison information as Moderator", 2008商業管理研討會, 台北, 2008/05/23
"Virtual Experience Influence on Consumer Learning", INFORMS International Conference Hong Kong 2006, 香港, 2006/06/27
"最適刺激程度與瀏覽口碑動機對人際虛擬經驗之消費者學習的影響", 2006 The 10th Conference on Interdisciplinary and Multifunctional Business Management, 臺北市, 2006/05/27
"A Cross-National Study on the Users' Acceptance of Mobile Internet in China, Japan, and Taiwan", 12th INTERNATIONAL CONFERENCE ON Recent Advances in Retailing and Consumer Services Science, Orlando, 2005/07/21
"A Study of Attitude toward Using the Sales Force Automation System of Sales Representative – in case of Life Insurance Industry", 2004臺灣商管與資訊研討會, 台北, 2004/09/29
"顧客關係管理的衡量指標研究", 2003知識與價值管理學術研討會, 台北, 2003/11/12
"The Transparency of Supply Chain on IT Industry: From Supplier’s Perspective", 2003知識與價值管理學術研討會, 台北, 2003/11/12
"Help Wanted –Direct Marketing: What the Classifieds Say About Employers’ Expectations and What the Job Seekers Say About Their Preparedness", DMEF Educators' Conference, Orlando, 2003/10/24
"The Influence of Service Encounters on Experiential Value of Consumers in Shopping Centers", 2003 Association of Collegiate Marketing Educators’ Conference, Houston, 2003/03/19
"An Empirical Study on the Relationship Between Service Quality, Relationship Quality, and Behavior Intention in Fitness Center", 2002中華價值管理學會年會學術研討會, 台北, 2002/12/01
